The development of the retail pharmaceutical market and the systematization on the management levels of pharmacy organizations

Relevance. The modern retail pharmaceutical market provides accessibility and personalization of medical care. Its development is accompanied by the growth of pharmacy organizations, the introduction of innovations, and digitalization, which requires a certain level of readiness of pharmaceutical workers for managerial activities. Regulatory documents, professional standards, and employers place high requirements on potential managers of pharmacy organizations.
Methodology. The study was based on a systematic analysis of scientific publications, regulatory documents, and data from job websites (SuperJob.ru, HeadHunter, and Rabota Rossii) in 2025 in the Russian Federation and the Yaroslavl Region. A total of 511 vacancies for managerial positions in pharmacy organizations were analyzed. The information was grouped based on the positions, educational requirements for pharmaceutical workers, and work experience or seniority. The study of the requirements for personal qualities, knowledge, skills, and work actions was based on the authors' developed model of readiness for managerial activities among pharmaceutical workers (GUD FR). The analysis of the region's retail pharmaceutical market included an assessment of the number, ownership forms, and network affiliation of pharmacy organizations for the period 2015–2025. The study used a combination of scientific methods, including logical, structural, comparative, content analysis, and mathematical and statistical analysis.
Results. Regulatory documents regulate the labor functions of specialists in the field of pharmaceutical management, the nomenclature of positions for managers of pharmaceutical organizations, taking into account the management functions and levels of management in accordance with the theory of management. The application of the GUD FR model in the study of employers' requirements for candidates for managerial positions has contributed to the systematization of personal and motivational characteristics, theoretical knowledge, and labor duties for the corresponding levels of management. Over the period from 2015 to 2025, the number of pharmacy organizations in the Yaroslavl Region has almost doubled, with a predominance of private ownership and large pharmacy chains. The pharmaceutical market requires managers of pharmacy organizations with various levels of management training, adapted to regional specifics
Conclusion. The development of the retail pharmaceutical market justifies the need for a differentiated approach to the selection of management personnel in pharmaceutical organizations according to the levels of management. A model of readiness for managerial activities by pharmaceutical workers has been proposed and confirmed. The results contribute to training and professional development programs that focus on the tasks of each management level, thereby improving the quality of personalized medical care in modern conditions.

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